Tyra delivers sales-focused strategies and support for brands to develop relationships with their audiences. As a traveling stylist, staying involved with the communities and local events are main focuses to building awareness of fashion within a specific area. She provides the creative development, delivery and management of events for lifestyle businesses.
Developed and managed: pop-up shops, runway shows, local clothing swaps and concerts.
April 7th, 2019: “Downtown DSM Style Show”
Location: 901 Cherry Street Des Moines, IA 50309 (Kum & Go Theater)
Brands: Lola Clothing Company, Made4mankind, loyalty love Co, +Nrg, Foreign gents, Nik Star Boutique, Neal Clothing, Wanderlust, Belange Handmade, & Human Clothing
Special Performances: Realife Otto and B.Well
Live DJ: DJ TMaxDaKid
Event Coordinator/Host: Tyra Watson
Local, Midwest brands and designers will be showcasing their exclusive pieces and collections all on one runway; there will be mingling and plenty of photo opps to last the evening. As attendees of the show, there will be open seating at no cost; be ready to enjoy a live experience kicking off the Spring of 2019.
December 15th, 2018: “WYSE-We’re Young Self-Motivated Entrepreneurs”
Location: Twenty7 Co. (Boutique)
Event Hosts: Ina, Victoria, Nikcole, Samantha, and Tyra
Come meet some of Des Moines’s entrepreneurial women in Twenty7 Co where you can connect and ask any questions dealing with the creative world of the Midwest. “Meet the Girls:” Ina-a boutique owner, Victoria-a graphic designer, Nikcole-a hair stylist, Sam-a make up artist and Tyra-a wardrobe stylist. There will be food, drinks and mingling time amongst locals.
April 7th, 2018: "Pop Up Stop"
Location: Des Moines Social Club
Brands: Loyalty Love Co, Kenneth Black Fashion, Nik Star Boutique, Made 4 Mankind, Ark Vayo, Young N Filthy, BHM and Foreign Gents
Special Promo: DMACC Fashion Program
Event Coordinator: Tyra Watson
October 24th, 2015: "Oxblood, A Coat Story" Fashion Show
Time: Starts at 7:30pm
Location: Urbandale Royal Flooring Showroom
Event Coordinator: Misty Blank
Live Music: Damon Dotson, 8:30pm
*Volunteer Coordinator + Runway Styling Assistant