Tyra Watson


Social PR.

I deliver sales-focused strategies and support for brands to develop relationships with their audiences. As a traveling stylist, I stay involved within communities and local events to fully focus on building connections through fashion awareness within a specific area.

Developed and managed: pop-up shops, runway shows, local clothing swaps and concerts.



April 7th, 2019: “Downtown DSM Style Show”

Time: 6pm-9pm

Location: 901 Cherry Street Des Moines, IA 50309 (Kum & Go Theater)

Brands: Lola Clothing Company, Made4mankind, loyalty love Co, +Nrg, Foreign gents, Nik Star Boutique, Neal Clothing, Wanderlust, Belange Handmade, & Human Clothing

Special Performances: Realife Otto and B.Well

Live DJ: DJ TMaxDaKid

Event Coordinator/Host: Tyra Watson

Local, Midwest brands and designers will be showcasing their exclusive pieces and collections all on one runway; there will be mingling and plenty of photo opps to last the evening. As attendees of the show, there will be open seating at no cost; be ready to enjoy a live experience kicking off the Spring of 2019.

Click on the image to view more from the show

Click on the image to view more from the show

December 15th, 2018: “WYSE-We’re Young Self-Motivated Entrepreneurs”

Time: 7:00pm

Location: Twenty7 Co. (Boutique)

Event Hosts: Ina, Victoria, Nikcole, Samantha, and Tyra

Come meet some of Des Moines’s entrepreneurial women in Twenty7 Co where you can connect and ask any questions dealing with the creative world of the Midwest. “Meet the Girls:” Ina-a boutique owner, Victoria-a graphic designer, Nikcole-a hair stylist, Sam-a make up artist and Tyra-a wardrobe stylist. There will be food, drinks and mingling time amongst locals.

April 7th, 2018: "Pop Up Stop" 

Time: 5pm-8pm

Location: Des Moines Social Club

Brands: Loyalty Love Co, Kenneth Black Fashion, Nik Star Boutique, Made 4 Mankind, Ark Vayo, Young N Filthy, BHM and Foreign Gents

Special Promo: DMACC Fashion Program

Event Coordinator: Tyra Watson

Event Interview with Clay & Milk Media


October 24th, 2015: "Oxblood, A Coat Story" Fashion Show

Time: Starts at 7:30pm

Location: Urbandale Royal Flooring Showroom

Event Coordinator: Misty Blank

Live Music: Damon Dotson, 8:30pm

*Volunteer Coordinator + Runway Styling Assistant

Oxblood A Coat Story Models.jpg